High-Quality, Durable Rugs Made in the USA with Obsessive Attention to Detail & FREE Shipping!

southwestern rugs depot

Southwestern Rugs Depot

The Ultimate Destination to Buy Premium Authentic Southwestern Area Rugs and Western Rugs Online.

Easy to Clean

Premium EnduraStran Nylon

Lay-Flat Design

Commercial-Grade Durability Rating

Bestselling Products:

  • Whiskey River – Turquoise

  • Old Crow – Red

  • Big Chief – Red

  • Big Chief – Blue

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Western Rugs, Southwestern Rugs, Native American Style Area Rugs

We are the ultimate destination to buy premium authentic western rugs and southwest area rugs online. Every day, we strive to offer new southwest style products at the lowest prices we can.  Everything in our store is are made for durability and ease of cleaning. Additionally, we choose to only utilize the finest EnduraStran nylon. This means our products are anti-microbial and fire resistant.  Also, our Loc-Bak technology ensures that all of our products lay flat and won’t get bunched on furniture or corners.

All of our products are proudly made in the U.S.A. We use dyes to get our vibrant and precise colors. Furthermore, our rugs surpass a commercial-grade rating. This means that they are among the most durable flooring products on the market today. They are made to order then undergo a rigorous inspection process. This process ensures that we only send our customers the finest products possible. We are also very happy to announce that since opening our doors, we have sent zero waste to the landfills. We recycle everything. We believe that you can stay competitive in the business landscape without creating waste or outsourcing much-needed manufacturing jobs.

Currently, we offer over one hundred unique rug designs. And we are constantly expanding our product line to better serve our customers. We find inspiration for new designs everywhere. We especially love to pull our colors from the natural landscapes of the American southwest, which is why you find many earth tones complemented by bright red (dirt and clay) and blues (the sky) in many of our designs.

Recent Reviews:

Storm Catcher – Rust

5 out of 5

Love this rug! We are redecorating a fifth wheel trailer and searched for a special rug to hang on the entry wall, which would set the Southwestern theme and palette for the interior. This rug was the perfect choice. Tight weave, beautiful colors and design. Everything else came together around it. Thank you.

Lynn Davis

Copper Canyon – San Angelo

5 out of 5

nice rug, good quality, only had 1 month so durability is an unknown, delivered on time, rug looks like picture

scott meyer

Sky Eagle – Maize

5 out of 5

Colors are perfect. Exactly what we were looking for. Good price. Would recommend this seller!

John Peacher

Boogie – Rust

5 out of 5

The rug is beautiful and well-made. The colors are vivid; it really brightens my room and gives it a unique, southwestern feel.

Serena

Southwest Contempo

5 out of 5

I use this rug in my kitchen and it matches my counters and cabinets perfectly. I have had many compliments on it and will recommend you to others I have southwest decor through out the and will use you again. I love it. No cons.

Shirley strait

Tobago – Surfside

5 out of 5

Thank you! My 2 Tobago Surfside 2×8 runners arrived on Saturday, at just under 3 weeks delivery time. They are just as impressive as the firs order and just fill my hallway with color. They are beautiful, and all family & friends love them and know where I got them.

E Duffy

Saint Cross – Taupe

5 out of 5

This rug was purchased to use in the bathroom with a non slip backing. The colors and design are perfect to integrate into my elegant western themed home. Definitely will purchase more for decorating my home. For the price, they are beautiful. Please note: these rugs are not authentic hand woven Indian saddle blankets, rugs, or blankets.

Alicia

Whiskey River – Turquoise

5 out of 5

I love this rug. I shopped around for several months before finding this site. The rug came in a timely manner in perfect condition and it laid flat as soon as it was put down!

JC

Southwest Contempo

5 out of 5

This rug has grown on me in the two months since I bought it. Originally was looking for a darker rug but Conner suggested a lighter rug to match my furniture. Fast delivery,good quality,the rug works well in my room.

Michael Marschall

Whiskey River – Turquoise

5 out of 5

This is a rare find. Great quality, vibrant colors and customer service that is both professional and friendly. I’ve ordered rugs three separate times and there WILL be a fourth. Kudos to everyone at Southwest Rugs.

Margaret Carmichael

Copper Canyon – San Angelo

5 out of 5

This western rug was the perfect addition to my home. The design is more subtle and fits the theme of the rest of my home while still adding a nice flair to the room

Andy Blalock

Four Rams – Bright

5 out of 5

I was looking all over to find the perfect western rugs for my cabin home. I ordered this rug and double cross gray and I couldn’t be more happy. The rugs are beautiful and well made

Jim Rainwater

Tobago – Surfside

5 out of 5

I received my Tobago Surfside 2×8 runner and 8×8 round rug, along with the 8 x11 El Paso rug yesterday. They are perfect, the colors are amazing and they fit my house great. I love them so much, I ordered 2 more runners for the other hallway today. Thank you!

E Duffy

Storm Catcher – Rust

5 out of 5

This rug is gorgeous! Well-made, vibrant color and true to it’s online depiction. It came as promised and was carefully wrapped. The Southwestern Rugs Depot website is one of the best I’ve seen. Loved the background and history, plus it was easy to use. I was able to bring up the rug on my phone, and with strategic phone holding, actually get a fairly good feel for what the rug was going to look like laying on the floor of my great room. The customer service and follow-up were greatly appreciated!

LKS

Just Praying – Red

5 out of 5

We are delighted with our new rug! The colors are exactly as depicted in the online photo. For us, the rug’s colors pick up all the colors in our furniture and new flooring, providing just enough personality to pull everything together. Because of the backing on the rug, no additional rug pad is required. Service was excellent; we received the rug when indicated. We highly recommend Southwestern Rugs Depot!

joanna

Old Crow – Red

5 out of 5

great rug colors are very nice and it is easy to vacuum the white hairs off it from our 90 lb pyrenees

jim voog

Storm Catcher – Rust

5 out of 5

LOVE the color in this rug. I am using it in a very netrual colored room over a tile floor. This rug is the color focal point in the room, with charcoal colored chairs, i can pick any one of the colors in the rug to change up the decor a bit. The quality seems to be good, time will tell how well it wears. Shipping and delivery were fast and followup customer service from Southwestern Rug Depot is great. You guys are doing a good job, I will be ordering more rugs from you soon

R walker

Big Chief – Red

5 out of 5

I love this rug. The color and design fits in my office perfectly. I would highly recommend this company and Connor is great with making sure his customers are happy.

Valade

Big Water – Canyon

5 out of 5

We needed a large round SW design rug to tie together a remodeled living area and our Big Water choice from the SWRug Depot could not be more perfect! Colors and quality exceeded our expectations. We love the feel and look of this rug which now makes our room beautifully complete!

Chris Griffin-Wehr

Old Crow – Red

5 out of 5

looks great we love it

jim voog

Santa Fe Stripe

5 out of 5

I love my rug! Its colors are great. Its pile is what I expected. It came exactly when promised. I could not be more satisfied.

Linda B

Rustic Cross – Black

5 out of 5

I was SO impressed with the first rug I purchased that I bought the 8 x 10, 2 x 10, and a large round version… I have had SO many complements from those visiting my home… Thank you Southwestern Rugs Depot for providing a quality product… I will be back to buy more when I get tired of the ones I have – SO many awesome choices!

Carmen Clyde

Big Chief – Red

5 out of 5

This 5×8 rug is in our living room. It is perfect for our Denver foursquare-style home. The red is very rich- not toooo vibrant. And it layed perfectly flat right after unrolling it. We have this style paired with two of the black Horse Thieves rugs on our first floor.

kit

Horse Thieves – Black

5 out of 5

We have a 5×8 in the foyer and an 8 x11 in the dining room. Perfect for our historic Denver foursquare home. They came on time and really lay flat after unrolling them. We are so pleased.

kit

Boogie – Blue

5 out of 5

Beautiful rug, very special!!!!!

Liz

Sky Eagle – Maize

5 out of 5

This rug is beautiful. Colors, quality and sizeing are bette than expected. Love it

Glenn

Storm Catcher – Chestnut

5 out of 5

I bought the 8 ft. round Stormcatcher rug. I absolutely love it! The quality is excellent; the colors are rich and beautiful. It looks great on our dark hardwood flooring. Just what I wanted in our national park themed living room. Wonderful customer service from Connor, as well. Thank you.

Lynn Thacher

Whiskey River – Natural

5 out of 5

Wow! This is a beautiful rug! Just received it and really pleased with my purchase!!!! Beautifully made!!! It came a little quicker than I expected (awesome!) and was packaged well too. Definitely a keeper! Im certain this won’t be my last purchase with Southwestern Rugs!

D. K.

Whiskey River – Turquoise

5 out of 5

This is a beautiful rug to compliment most any color walls and furniture that are present in the pattern! I used it to tie together turquoise, red, and deep yellow. It is stunning. Connor was also amazing with his customer service, connecting via email regularly both before and then again after my shipment was received. A first rate organization with high quality service and products.

Julia Schlueter

Old Crow – Red

5 out of 5

This rug was perfect! beautiful colors and looks great in our cabin!

Donna

Boogie – Blue

5 out of 5

I bought the Boogie Blue rug a runner and a 4×6 the colors were true quality was great price you can’t beat if you’re in the market for a southwestern rug I recommend you buy from this company you won’t be sorry

ROBIN Garcia

Rustic Cross – Black

5 out of 5

VERY pleased with this rug!! So much that I am ordering it in multiple sizes! The quality is exceptional and the colors are amazing. The only drawback is that there are so MANY gorgeous colors and prints to CHOOSE from! 🙂 Thank you for providing a great product and having great customer service!

Carmen

Just Praying – Natural

5 out of 5

LOVE this rug for our living room. We have been so impressed with the quality and beauty of these rugs…we also have a southwestern rug in our twins’ nursery.

Mary W.

Flame

5 out of 5

The rug was just as pictured. It is perfect for our living room in every way. Excellent customer support as well.

Nancy

Cabin Craft – Rye

5 out of 5

A great company to work with. Connor is high on satisfaction. The quality of the rug is excellent. The colors are a bit muted from what I saw online (could be the size) but accurate. Overall we made the right choice in working with Southwestern Rugs Depot.

John Mills

Whiskey River – Turquoise

4 out of 5

This is a very nice rug for the price. I have many rugs from top quality to fairly inexpensive. This one is a little thinner than others I have but that obviously keeps the price more reasonable. The color is vibrant, and the personal service afforded by this company was top notch. I loved the selection of rugs available and wish I had a bigger house so I could enjoy more of the selection. I would/will definitely buy more from this company. My opinion is you do need a rug pad if you are placing on wood floors. It has a jute backing which I was glad of but I didn’t see that explained in the description,

Carol Phillips

Four Rams – Bright

5 out of 5

We ordered three carpets from Southwestern Rugs Depot. We were told that the carpets should ship in about two weeks. All three were shipped on time and arrived the next week. Condition of all of them was excellent. It was a real pleasure dealing with this company and would highly recommend to anyone.

Christopher Forman

Heritage – Multi

5 out of 5

After lookin all over for the perfect Southwestern rug, we were very lucky to find the Depot. Our rug is beautiful and very well made. The ordering and delivery process were flawless. We will definitely be back!

Kirk S.

Whiskey River – Turquoise

5 out of 5

Very pleased,has a wow factor,everyone who sees it says wow ,you’re new rug looks great.

John Stockton

Storm Catcher – Chestnut

5 out of 5

I bought two Stormcatcher rugs. They are high quality, vivid colors, tight stitching around the borders (less quality rugs seem to come undone on the corners), easy to clean, stay in place and just all around stunning. I will only buy my rugs from this company from now on.

Keriba

High Rez – Earth

5 out of 5

Picture perfect, totally happy with entire purchase experience.

Ed

Foothills

5 out of 5

GREAT RUG ,GREAT SERVICE LOVE IT !!!! thanks

david grosse

Heritage – Multi

5 out of 5

Rug was delivered quickly and looks exactly as advertised online. It looks great in our new nursery! Love, love, love! And customer service went above and beyond, very easy to deal with. I definitely recommend Southwestern Rugs Depot.

Angie Zarr

Sallisaw – Blue

5 out of 5

Nice rug. Right size, right colors. Good communication about delivery dates as well.

cdm

Tobago – Surfside

5 out of 5

Today, I received the Tobago Surfside 5’x8’ rug which I ordered from you recently, and I couldn’t be happier! The colors are even more vibrant than the photo shown on your website, and the construction is top notch. I expect this rug to last a very long time with minimal care. Thanks for the super quick shipping and the timely updates throughout the ordering and shipping process. I will highly recommend your products to my family, friends and co-workers!

Stephen Williams

Kindred Spirit – Maplewood

5 out of 5

I received my 8’x10’ Kindred Spirit Maplewood rug today, I’m overwhelmed by its deep, rich colors and the superb quality of its construction. The rug was delivered to my office, and several of my female co-workers commented on how beautiful it was … while the rug was still rolled up in its plastic packaging! I can’t wait to show this beauty off to my family and friends. Thanks for offering such a fine product at a such great value with free shipping!

Stephen Williams

Whiskey River – Turquoise

5 out of 5

Although we live on the west coast of Canada, the Whiskey River Turquoise rug that we ordered fits in great with the style of our living room! Ordering was simple and the rug arrived quickly with delivery to our front door. If you are looking for a rug, this is the place to shop!

Don Cadden

Old Crow – Suede Turquoise

5 out of 5

Beautiful rug, excellent customer service and made in the USA!

Nancy Howard

Kindred Spirit – Maplewood

5 out of 5

I bought 2 rugs at different times after purchasing the a larger rug I then ordered a runner to go with it. They each arrived under 2 weeks with one bought just before Christmas. I even asked the owners why some rugs were higher than others and they took the time to educate me on the designers different commissions which I appreciated knowing the answer.

Mike Greene

Whiskey River – Turquoise

5 out of 5

Outstanding! I love my new rugs. I chose Four Rams 4 x 6, Medicine Dark 5 x 8, Whiskey River and Old Crow runners. The rugs are a perfect fit for my Native American pottery.

Nyla Morrison

Medicine – Dark

5 out of 5

Outstanding! I love my new rugs. I chose Four Rams 4 x 6, Medicine Dark 5 x 8, Whiskey River and Old Crow runners. The rugs are a perfect fit for my Native American pottery.

Nyla Morrison

Four Rams – Bright

5 out of 5

Outstanding! I love my new rugs. I chose Four Rams 4 x 6, Medicine Dark 5 x 8, Whiskey River and Old Crow runners. The rugs are a perfect fit for my Native American pottery.

Nyla Morrison

Old Crow – Suede Turquoise

5 out of 5

Outstanding! I love my new rugs. I chose Four Rams 4 x 6, Medicine Dark 5 x 8, Whiskey River and Old Crow runners. The rugs are a perfect fit for my Native American pottery.

Nyla Morrison

Bounty – Bright

5 out of 5

Its bright, beautiful and just what i was looking for. Love it!

Chris Harrison

Whiskey River – Turquoise

5 out of 5

Timely arrival and well packaged. Looks great. Glad it was made in the USA.

James

Whiskey River – Turquoise

5 out of 5

Bought this for my son’s living room. It looks awesome!!!

Anita

Whiskey River – Turquoise

5 out of 5

The rug came in right on time and it looks perfect in my living room. I emailed customer service for some questions and got a response right away. Overall the rug has been a major success.

Gregory

Rustic Cross – Sunset

5 out of 5

We absolutely love our bright rug. It really helps to tie our room together and helps to make our space feel cozy. The quality is even better than expected as well. We are definitely thankful we found this site and this rug, as it is a HUGE bargain compared to what else is out there. Thank you guys! We will definitely be recommending this site to our friends, and will come back here if we are ever in the market for another rug. 🙂

Tyrone Bittinger

Hourglass – Bright

5 out of 5

This rug is everything and more. Works so well in our southwestern themed nursery for our twins! Quality is great and seems like it will last for many years to come. Also seems like it will work well in other areas of our home in the future!

Mary

Simpatico – 7 colors available

5 out of 5

I bought 2 of this pattern, a 5×8 and an 8×8 rug. I had been searching the web for hours for this pattern & thought I was asking too much for this simple pattern. Then I found this company. The colors are exactly as shown in the pictures & they are wonderful. Quality is excellent. They also were well packaged & arrived on schedule. I would definitely buy from this company again. Cannot recommend it enough

Carol R

Old Crow – Red

4 out of 5

This rug is an affordable option for those who want to add a bit of Native American style to any Western, Southwestern or lodge decor. While the design isn’t as crisp or detailed as more expensive rugs, they still look great, especially coordinated with decor of similar color and style. My only nitpicks would be that I don’t like the rounded corners, which I think makes the rug look like less sophisticated, and wish it were available one size smaller, like 2′ x 3′. If you like traditional Western, Southwestern, and lodge styles, this rug is a good affordable choice. It would also coordinate well with Arts & Crafts decor.

imajin1305

Thunderstorm – Mid

5 out of 5

We stumbled upon the Southwestern Rug Depot and were very impressed with the website. Easy to navigate – and we found so many rugs we liked it was hard to finalize our choice. The purchasing experience was terrific: very reponsive customer service, detailed explanation of the product, and color and shipping expectations were met. Thoroughly pleased!

Janet Welt

Big Chief – Blue

5 out of 5

I’m using the rug in front of my kitchen sink. The kitchen is neutral in color, and the rug brightens the whole room. Even my two cocker spaniels love to lay on it. They’ve claimed it as their own! I’ll certainly shop with you again.

Lynne Molnar

Sky Eagle – Maize

5 out of 5

I must have looked at 100 or more rugs when i found this one. It had everything for which i had been looking. The colors are absolutely beautiful and the contrast in colors is very striking. It looks and feels like top quality. There is not one thing i can find wrong with it i was doubly pleased that it is made in the USA. I would not hesitate to order from Southwestern Rugs Depot again.

Brenda

Starburst – Orange

5 out of 5

It’s just beautiful!!!

Zoey

Whiskey River – Turquoise

5 out of 5

This rug is really high quality. It looks exactly like it does online and the customer service was really great. Highly recommend!

Bill Weldon

Double Cross – Gray

5 out of 5

This rug is pretty great. I was really impressed with the level of quality. It looks like it will hold up for a very long time

Danny

Sacred Trail – Red Burst

5 out of 5

Really high quality rug. We put it in our guest house and our guests are always complimenting us on this beautiful rug.

Cece Fielding

Old Crow – Red

5 out of 5

The rug is perfect for our dining room and the colors / pattern are perfect for our Southwest theme. It is soft. We love it!

Annie Wilmack

Plateau

5 out of 5

Pleased with rug. Great value. Saved a lot of money from the not going with the rugs we saw in our local rug shop.

Daniel

Four Rams – Bright

5 out of 5

Well worth the money. It was a little more expensive than other rugs I was looking at, but its worth it for this quality.

Darren Handler

Horse Thieves – Brown

5 out of 5

I bought this rug and 4 others. I love all of them. They look great and are true to the pictures.

Karen

Old Crow – Red

5 out of 5

LOVE my 2 area rugs. They are perfect! Arrived much sooner than expected!

Marti Webb

Tribesman – Kilim

5 out of 5

Good quality, accurate color, fast shipping, good price.

henry

Horse Thieves – Natural

5 out of 5

I wasn’t sure about ordering a rug online without being able to see in person. I am so glad I risked it. This rug is better than anything I saw in any of the stores I looked at!

Greg

Spirit of Santa Fe – Multi

5 out of 5

I had been looking for a dining room rug for almost two years. This rug looks beautiful in my Texas home, and feels great on your feet. I also bought a runner for the hallway. I am extremely pleased with the quality and the price.

Martha

Old Crow – Suede Turquoise

5 out of 5

The colors are just wonderful!

Charlotte

Sawtooth

5 out of 5

This rug is even more beautiful in person! My husband loves it too.

Sandy

Big Chief – Red

5 out of 5

Perfect fit for our home.

Herald Parlo

Copper Canyon – San Angelo

5 out of 5

Very pleased with the quality of this rug. It was delivered in a timely fashion and very reasonably priced.

Scott Gilbert

Whiskey River – Turquoise

5 out of 5

Beautiful rug! I get so many compliments on it. It really completes my living room.

Janet

Horse Thieves – Brown

5 out of 5

Beautiful rug! Bought it for my daughters new home and she absolutely loved it! Great customer service also!

Brenda

Sallisaw – Blue

5 out of 5

A+

keelan

Four Rams – Bright

5 out of 5

LOVE this rug. The color is true to the photo. The rug is great quality for the price. This is a great site as it has many different rugs, sizes and good prices. The delivery time was also as stated. We have been very pleased with this purchase!

Phyllis Shaw

Whiskey River – Turquoise

5 out of 5

I received 3 different sizes in the Whiskey River Turquoise rugs. Bought an 8 by 11; 5 by 7 and 2 by 8 runner. They are beautiful. I ordered a second runner after they arrived. They compliment the brown leather furniture and a red accent wall in the open living/kitchen room.

Len Serwacki

Whiskey River – Natural

5 out of 5

Great rug! The colors go really well with the furniture in our summer home. My husband and I are very happy with our purchase.

Sheryl

Battle Records

5 out of 5

I love this rug. I bought two of them. They are beautiful (just as pictured) and they stay put on the floor. No slipping like other rugs I’ve had.

Kathy

Protected: Wild Whiskey – Mint

5 out of 5

Love it.

Hank

Cresting Fletcher – Rainbow

5 out of 5

Good quality, nice colors, great customer service.

George D.

Santa Fe Stripe

5 out of 5

Love the rug. Great colors.

Will

Butte – Southwest

5 out of 5

I love the rugs. They are exactly what we were looking for. The color is perfect and the quality is truly excellent.

Vicky

Persian Southwest – Brown

5 out of 5

I am very pleased with my purchase. I was looking for similar items when I have vacationed in Mexico. This was less expensive and better quality.

Kyle

Diamond Rio

5 out of 5

Colors were spot on. For the price it was a great buy.

George

Heritage – Multi

5 out of 5

We were thrilled that the colors and photo of the rug on the Internet were so accurate. The rug is perfect for us. Thank you!

Nancy Allen

Hourglass – Bright

5 out of 5

Very rich looking, more beautiful than I even thought, perfect purchase.

Kim

Heritage – Multi

5 out of 5

I loved this rug so much I bought 2. They look very rich on the hardwood floors I just had put in.

Phil Hartman

Storm Catcher – Chestnut

5 out of 5

Awesome rug!

Brad G.

Medicine – Dark

5 out of 5

Really like this rug. I had a few questions before I ordered and support was really helpful. Would recommend!

charles

Sawtooth

5 out of 5

Color was everything I was looking for. Size was just right for the space it was for.

Susan

Whiskey River – Turquoise

5 out of 5

I was looking for a rug to decorate our family cabin. I wanted something in the southwestern style, but not too over the top. I bought an 8×11 for the den and 2 runners for the hallways. They look so so good! Everyone in my family loves them and I was really impressed with the quality. The rugs brighten up the room while not showing dirt or soil or anything. I’ll be back for any rugs I need in the future.

Tracy Arnold

western rug in room scene

Choosing an Area Rug

First off, you need to figure out what area rug shape you’d like to go with. Rectangular area rugs are the most popular, but we also have circular, square, and southwestern runner rugs.  Then you should consider what size you want to go with. If you want a rectangular shape, you can go with a southwest area rug in 5×8, 4×6, 3×4 or 11×13.  Remember when you’re picking out the rug size for your space, it typically looks better if all of the furniture is completely on the rug, but you can get away with just making sure that all of the front legs of the furniture are on the rug.  We always recommend measuring your space before ordering.  You can find the exact rug measurements on our product pages so that you can make sure that you’re ordering the perfect size.

When thinking about what pattern to go with, there are a few things to consider. First off, you need to find a design that really catches your eye. Then look to see if there are different colors to choose from. If there are, then you should go with the color that more closely matches the interior design of your home.  If you can find the colors in your home are also in one of the pattern colors of the rug then that is most likely the better fit.  You can also try visualizing the rug in the space or maybe even print out a photo and hold it out in front of you.  If that doesn’t work, and you’d like our input, please feel free to reach out to us. We’d love to help if you’re stuck and can’t make up your mind. Whatever rug you choose, you can shop with confidence because we know how different an experience it can sometimes be to see a rug online and see a rug in your home so we are proud to offer a 60-day in-home trial. If you don’t love the rug, you can send it back to us, within the first 60 days, for a full refund. No questions asked. That’s the most generous return policy from online stores like ours that we know of, as of today.

Our Partners

We’re really grateful to be able to be able to partner with other like-minded and ethical brands and designers. Brands like American Dakota, the small rug shop located in Northwest Georgia. We only carry products from brands and designers that match up with our company’s core values and style. Brands that care about the working conditions of the plants that make up every single material that goes into our Southwest and western rugs. Brands that care about the style, art, culture, and history of the American Southwest. Brands that are cognizant and respectful of the plight of the Native American people in our country, the people whose culture so heavily influences the style of the rugs we offer today. And most importantly, brands that never put business above customer service.  We love our customers and are so grateful for the privilege that they afford us to pursue our passions and do the work that we love every single day and we only work with other brands that feel the same.

southwest runner rug

Southwest, Western, Native American, and Navajo Style

Southwestern and Western style is a hard aesthetic to pin down specifically. It is heavily influenced by Native American or Navajo style, but it is still its own unique thing, heavily influenced by many tribes and civilizations, but also by our modern society.  Southwest style is typically characterized by rocky textures, earth tones, hand-crafted objects, and brightly colored fabric.

This style was often the result of the resourcefulness of its originators (civilizations such as the Aztecs, the Navajo, and various Native American tribes). They made almost everything by hand and this leads to a level of detail and pride in the work that is, unfortunately, lacking in our modern, mass-produced society.  Even though we aren’t making our rugs by hand, we still strive to showcase that same level of detail and pride in our work. The fact that we are not making our rugs by hand is, however, a real positive for most of our customers. It means we can bring this style to our customers at a significantly more affordable price point and a much quicker turn-around time. In traditional Navajo weaving, it did take the average weaver anywhere from 2 months to many years to finish a single rug after all.

Today, what’s known as western area rugs and southwestern rugs is heavily influenced by the style of the rugs and blankets that Native American tribes started creating hundreds of years ago. These textiles, at first, served a purely utilitarian purpose. They would line their homes with rugs to help keep warm during the winter and their blankets would be used as cloaks, dresses, saddles blankets, etc. However, when settlers and tourists began visiting these tribes in the mid to late 19th century, the tourists became very interested in their rugs and blankets. Soon, these textiles started to become a highly prized trade item, which meant the production and export of these rugs began to provide a real boost to the tribes’ economies. The demand for Native American woven textiles only increased until it quickly became the most profitable industry for many Native American tribes. This was especially true when railroad lines spread into much of the Southwest, meaning these tribes could begin to trade with almost all of North America. This meant that their customer base interested in their rugs and blankets quickly exploded. They soon had to switch from doing everything by hand to implementing more and more machines into their process to keep up with demand. That has only continued to be the case today – as almost all Southwestern rugs are made entirely by hand today. However, there are some Native Americans who keep the tradition of hand weaving alive, but they often learn the skill at college as kind of history lesson – as opposed to the sacred family tradition that it used to be.

The specific colors of southwest style are very important in both recognizing it and staying authentic to the design. A traditional palette consists of adobe red, cactus green, and desert-toned neutral hues. Splices of dusty orange, bright yellow, and turquoise are also indicative. Prior to the 19th century, the palette consisted of natural colors like brown and white, but also indigo when the tribes first began trading for indigo dyes. They then started to include reds, black, green, yellow, and gray into the palette, while obtaining different shades of blue by mixing the turquoise dyes with these newer colors they obtained. The tribes even got around to including black by grinding up leaves and mixing them with campfire ashes. After the railroads opened up the tribes’ trade channels, they were able to obtain the dyes for all of the bright colors that make up today’s classic Southwestern pattern textile look.

How Western Area Rugs Differ From Southwestern

If you’re relatively new to the world of western and southwest interior design then you make not be completely sure on the differences between the two styles. Western style typically refers to a specific time in American history. A time in history when the obvious career choice for the most adventurous was to explore the “Wild West”, to grab your saddle, hop on on your horse and aim for the open range. It was a time of cowboys and outlaws. I’m sure you’ve seen a few John Wayne movies and have some idea of this style. It’s made up of earth tones, sheriff stars, cowboys, cowboy boots, horses, cowhides, buffalo, campfires, etc. I imagine you get the picture.

Western style rugs usually have these objects in the design, while southwest area rugs are more about the patterns and colors. Although you can usually use the two terms interchangeably, southwest style is not quite as limited. Southwest style is more about the colors and the vibe.  Although it is heavily influenced by the same time in history as western style, it spans a bit longer of a time. It’s actually still evolving today. Luckily, if you have western or southwestern style home decor, you can use a rug from either style perfectly. In other good news, we carry both styles so we’ve made deciding between the two that much easier. I wouldn’t worry too much about the differences. Just find a Southwest or western rug that you love and you’ll be all set.

If you have any comments or questions, please reach out to us on our contact page. We love to chat with our customers! Also, be sure to check out our Native American style, western, and southwestern area rugs on our shop page.

Commitment to Quality

If you purchase a rug from us then you gain the benefits of EnduraStran nylon. That means that your rug will include the highest durability rating available (the same rating that airport carpet receives), which is significantly higher than other rug brands you might come across, which are simply rated for household use. EnduraStran nylon is also wear-resistant and very simple to clean. Furthermore, our products feature Loc-Bak technology that ensures our rugs lay flat, not to get bunched on the corners of furniture. All of our rugs include reinforced, interlocked, polymer-coated polypropylene backing for even further support. This backing means that our products have dimensional support; they will maintain their size and shape without pulling apart. Our backing is slip resistant and soft on flooring so no rug pad is necessary.

Nylon is the strongest yarn available. Rock climbers even trust their lives to nylon ropes. Other popular yarns will typically begin to wear down over time. It’s difficult to find products that are built to outlive you these days, but that is the likely scenario when looking at rugs made with EnduraStran nylon. Not only that, but our products have two soil lifting properties and self-cleaning agents added in the production, which makes cleaning and maintenance a breeze. Not to mention, all of our products feature a washable backing. Furthermore, in production, we add carbon to reduce static electricity eliminating static shock, which will last the life of your rug.

In everything we do, we uphold the highest standards of construction, testing, and treatment ensuring that our products are flawless before they leave the factory floor. That often means that there will be competitors that undercut us on pricing, but we feel that avoiding the problems that arise from investing in cheap, low-quality rugs (shedding, unraveling, crushing, basically just falling apart, etc.) is worth the investment. You know that you are purchasing from among the highest quality rugs available today. Rugs created with care and precision in an ethical, USA-based factory – not a rug shipped over from some sweatshop that will barely last you the year before it starts breaking down.

Our products are also treated to prevent fading, antimicrobial (guards against mold, mildew, fungi, and bacteria), stain resistant, and fire resistant (cigarettes and fireplace embers, for example). If you purchase any of our southwest or western area rugs, you can rest assured knowing that you are purchasing one of the highest quality products on the market that is ethically and responsibly produced right here in the USA.

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